Privacy policy

Protecting your privacy is a priority at Lunivie.com (“Lunivie,” “we,” “our,” or “us”). This Privacy Policy explains what personal information we collect, how we use and share it, and the choices and rights you have. By visiting or purchasing from our site you consent to the practices described below.


1. Who We Are


2. Information We Collect

Category Examples How We Collect
Information you provide Name, shipping address, phone, e-mail, payment method (tokenized by our payment processor), size/fit preferences, messages to customer service Checkout forms, account registration, e-mail, live chat
Comments & reviews Content of the comment/review, display name, IP address, browser user-agent When you post a comment or review
Media uploads Photos you choose to share (e.g., style gallery) File upload forms
Device & usage data IP address, browser type, referring URL, pages viewed, time spent, clickstream Automatic collection via cookies or similar technologies
Cookies & similar tech Session cookies, login cookies, analytics tags, advertising pixels Set by us or our partners (see § 6)

We do not knowingly collect personal data from children under 13. If you believe a child has provided us personal information, please email us and we will promptly delete it in accordance with the Children’s Online Privacy Protection Act (“COPPA”).


3. How We Use Your Information

  • Order processing & fulfillment (e.g., confirming, shipping, tracking)

  • Customer support and warranty service

  • Personalization of product recommendations and marketing offers

  • Website analytics & performance monitoring

  • Fraud prevention & security

  • Legal compliance with applicable U.S. federal and state privacy laws (e.g., CCPA/CPRA, Virginia VCDPA, Colorado CPA), CAN-SPAM, and COPPA


4. How We Share Information

We share only what is necessary to run our business:

Recipient Purpose
Payment processors (e.g., Stripe, PayPal) Securely process your payment details
Shipping carriers & logistics partners Deliver your order and provide tracking
Service providers (IT hosting, analytics, email marketing) Operate and improve our site
Legal & safety Respond to lawful requests, protect our rights, prevent fraud
Business transfers In connection with a merger, acquisition, or asset sale (with notice to you if allowed by law)

We do not sell or rent personal information for money. California residents may still exercise a “Do Not Sell/Share My Personal Information” right for any future practices (§ 8).


5. Data Retention

  • Orders & accounts: kept as long as your account is active and for up to 7 years thereafter for bookkeeping and legal compliance.

  • Comments & reviews: retained indefinitely so subsequent visitors can see them.

  • Marketing opt-in records: kept until you withdraw consent.


6. Cookies & Similar Technologies

Cookies help us remember your cart, keep you logged in, and analyze site traffic.

Cookie Type Lifespan Purpose
Comment cookies 1 year Save name/email for future comments
Login cookies 2 days (or 2 weeks if “Remember Me”) Keep you signed in
Screen-preference cookies 1 year Remember display settings
Analytics & ad cookies Up to 24 months Measure site usage, tailor marketing

You can control or delete cookies at any time in your browser settings, but parts of the site may not function properly.


7. Your Choices & Rights

Right How to Exercise
Access / portability Email info@lunivie.com with your request.
Correction Log into “My Account” or contact us.
Deletion Request we delete your personal data (subject to legal exceptions).
Opt-out of marketing Click “unsubscribe” in any marketing email or email us directly.
Do Not Sell/Share (CA) Use the “Do Not Sell or Share My Info” link in the footer or email us.
Appeal (certain states) If we deny your request, you may appeal via the same email address.

We will respond within the timeframe required by law (generally 45 days for U.S. state laws).


8. Data Security

We employ industry-standard safeguards such as HTTPS encryption, PCI-compliant payment processing, least-access permissions, and routine security audits. No system is 100 % secure, but we strive to protect your information.


9. International Visitors

Lunivie is based in the United States. If you access the site from outside the U.S., your information will be processed in and subject to U.S. laws, which may differ from those in your jurisdiction. We rely on contractual safeguards (e.g., Standard Contractual Clauses) where required.


10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted here with a new “Last updated” date. Material changes will be highlighted or otherwise communicated.


11. Contact Us

Email: info@lunivie.com

If you have questions or wish to exercise any privacy rights, please reach out. Thank you for trusting Lunivie with your personal data and for letting us dress the little ones you love!